Branding a Business

Branding a Business – Window Tinting Case Study

How to Brand a company

Window tinting is about covering the window with a film to prevent sun rays from heating the room excessively or adding a layer of privacy. Windows at homes and car windows are tinted. Tinting is done in a manner so as not to lose the aesthetics or style.

Cars are tinted by the manufacturer. But this tinting sometimes isn’t enough for the customer. Extra layer of tint is added. This extra layer removes 40-60% of heat and it makes the glass more reflective. Travelling with kids for long distance makes it imperative to have some kind of protection to keep the UV rays out. Window tinting businesses are in demand since tints last about 5 years and top quality tints provide protection for about 10 years. But in most cases, people do not keep a vehicle for that long. A new vehicle requires a fresh coat of tint.

How to brand a Window Tinting Business?

Let’s say you have a window tinting Chicago business, how do you go about branding it? Vehicles are of various make and model. Some are regular and others luxury. A business that is into tinting and more, like replacing windows, etc. should decide how it wants the customer to perceive it. If it wants to remain a niche in its category or a do-it-all, the management team has to make up their mind and then devise a strategy accordingly.

A company that chooses to do tinting of all kinds and wants to position itself as a leader in the market will have a vision. A leader brings to the table much more than the biggest market share. It adopts technology, uses the best approach, has quality customer service, listens to its customers, improves on its quality and learns from its experiences/peers. When a company wants to do all of this and more and survive the competition while continuing to expand, it is looking to establish itself as a brand.

Create a logo. Find a logo and tagline that fits the moto of the company and goes with what it does.

Create an advertising plan. There are business administration graduates who specialize in marketing and can help you develop a plan. This ad should depict what you envision about the company. The idea should be current and something the vehicle owner can relate to. In the search to be a brand, do not sacrifice “connect”.

Choose the mediums you want to use for the advertisement. Local television channels, hoardings around the city, airport, banners, local magazines etc should be your target medium. Use social media too to create awareness. Customers would be using search engines to ” find car window tinting near me “.

Let the customer know that you mean business. Your company invests in the best quality tint and technology in the market to deliver the best results. You take customer satisfaction seriously and will do everything to deliver quality service.

Train your people using the standards applicable in the industry and keep them professional.

Use a website to receive customer feedback and reviews. Proactively monitor the reviews to see that there is consistency in your service. Once you build the reputation you can expect your customers to look up to you as a brand to associate with. It takes time. Years.

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How to brand your company’s name

What is company branding?

How to brand

Company branding is about promoting the brand name of a company or a corporate entity. This is much bigger than promoting a certain product or service.

Since this is more than just selling a product line, there is much more that goes into it. The strategizing, brand positioning, etc that goes into the branding require greater effort and planning than does a product marketing plan. An effective strategy along with a fool-proof plan is behind a success story. The results are measured and changes are made from time to time to keep the branding effort current. A brand is represented by its logo and a tagline.

There are B2B and retail or technology companies that compete for revenue in the market depend on brand positioning. Simply put, it’s an image you create for your company. It is how the customer will imagine your company. The branding differentiates you from your competitor. It establishes your identity in the market and what you do. It’s who you are, what you do, and who you want to reach out to.

What do you manufacture? How do you want the customer to think of you? Where do you want to see yourself in five years?

Guidelines on how to successfully brand your company

The website, product, packaging, and advertisements should effectively create and deliver the message your brand wishes to convey.

Hire or engage from within the company people who have the skills to develop a plan to market the company. The person or people involved should know the goals and understand its ethos and what it stands for. They will only then be able to create a strategy that works for the brand. A technology company that wants people to remember it for its innovative products should have a plan that can deliver results in accordance.

A strong brand positioning implies that the added value created by your product or services allows you to charge more than the brand selling a similar product. There is a greater recall value your brand creates. Customers are willing to pay more. They would associate with something of this kind and also recommend it to others.

Brands that have crossed boundaries have ambassadors for their product that the world is familiar with. It costs them huge money but the connect is universal. Smaller companies that remain restricted to their regions or countries likewise use brands ambassadors with whom people associate with or who has greater connect or perhaps some leadership skills or is a name people would listen to. It also depends on the industry.

What marketing channels do you want to use?

Digital marketing is effective and is one of the latest ones in the market. Television, radio, print continues to be used. This itself is a separate effort but is also an important part of the branding as a whole.

Promoting a company requires research, labour, time, money and patience. A brand isn’t built in a day. Consistent and great plans put into action in an effective manner make a success out of the brand.

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